This was one of the first web pages that I designed for Eddie Bauer. I started with sketches then I created a rough comp in Photoshop of the layout I thought worked best. I met with the Senior Art Director to present my ideas and discuss changes. After refining the visual elements I worked with the copywriter to get combine copy with the photos, icons and video to make sure that the page was visually appealing and informative. I presented the complete page mockup at our creative meeting and once all the changes were approved I used Adobe Experience Manager to create the page.
I worked closely with the in-house developer to come up with a layout that would allow us to create a website that was functional and beautiful. The revised website was built using a custom CMS and we worked together to ensure that it would be easy to update. We went over the pages on the old site and came up with a wireframe for the new site. I presented the wireframe and proposed changes to the CEO and received the go approval to begin the redesign. Then I choose the new photos, wrote the copy and created the composite images used in the slider on the home page. I also changed the navigation and the order of the menu items so that customers could find things easily.
I worked with the in-house developer to create a fun website with bright and enticing images.
Client: Eddie Bauer
Project Name: Promotional Emails
Role: Designer
Overview: I created designs for several emails by selecting the images and working with the copy writer and senior art director to refine the layout. I also made quick changes as each email was reviewed and provided final assets to their email service provider.
This is a rough sketch I made before starting the layout for a Eddie Bauer Flash Sale email. It allowed me to workout some of the elements before pulling photos or adding copy.
Client: Northwest Framing
Project Name: Promotional Emails
Role: Designer & Coder
Overview:
As the in-house graphic + web designer for Northwest Framing I created promotional emails that were sent to their retail customers. Each email had an offer or highlighted a new product or service. I chose vibrant images and frames which I added to different room settings so that customers could imagine their perfect space.
I created this banner for use on the Museum Quality Framing Website. It reminded customers to frame their summer memories.
This animation was created to advertise a Flash Sale via email as well as on the Eddie Bauer Website.
This banner was created for the Museum Quality Framing homepage. I created the composite images and worked with the developer to create a custom JavaScript slider that would display the images on multiple devices.
Front Cover
Client: Northwest Framing & CW South Florida
Project Name: Postcards
Role: Designer
Overview:
These postcards were created to promote different sales throughout the year or to thank customers for their purchase.
I came up with the layout for each piece. Chose the printer and the paper. I also approved the proofs and arranged to have them delivered/mailed.
I created this card for the Sales department to leave behind after client meetings or to send to top tier advertisers.
I created colorful, vibrant postcards that were mailed to top tier customers with ideas for custom framing their lives.
I created these illustrations for a seafood restaurant in San Francisco.
I created this folder to demonstrate my illustration skills. The artwork on each panel is rendered using different media.
Client: Clarisonic
Role: Designer
Overview: I created this digital illustration for use in a social media post.
Client: CW South Florida
Project Name: WBZL Rebranding
Overview:
As an in-house designer for the WBZL I created marketing materials for the transition to the CW network. I created everything from billboards to advertise current and new shows to a new corporate identity and all new station signage. It was a lot of work in a short period and all the materials had to have a similar look and feel.
Client: Clarisonic
Project Name: Store Signage
Role: Designer
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